Sonalika International Tractors Ltd. is the country’s heavy duty tractor manufacturing company that produces bestselling tractors between 20 HP to 110 HP. Today, Sonalika ITL is countries 3rd largest tractor maker. Sonalika ITL is recognized in both domestic and international market as a formidable player. The company has earned the trust of over 6 lakhs patrons in more than 100 countries across the globe. It is today present in 20 European countries and is a popular brand internationally.
Sonalika International Tractors Ltd. is the country’s heavy duty tractor manufacturing company that produces bestselling tractors between 20 HP to 110 HP. Today, Sonalika ITL is the third largest player. Sonalika ITL is recognized in both domestic and international market as a formidable player. The company has earned the trust of over 6 lakhs patrons in more than 100 countries across the globe. It is today, the only Indian company present in 20 European countries and is most preferred tractor company internationally.
Sonalika ITL boasts of State-of-the-art integrated tractor manufacturing plant, situated in Hoshiarpur with a capacity of manufacturing approximately 2 lakh tractors. The company has strategic partnerships with Blackstone PE and Yanmar, Japan.
Sonalika ITL’s vision is to become the world’s leading tractor manufacturing and farm mechanization company.
To be the best in customer satisfaction by being customer focussed and aligning systems and processes that develops and delivers high quality, innovative products at competitive price
Jisne sapna nahin dekha use bhi sapna dikhana hai
Gali Gali Sonalika pahunchaana hai
Sonalika ITL is committed to its core values to serve its patrons with passion and deliver quality, the company strives to build a relationship based on trust and promotes team work and innovation amongst its employees.
Fondly known as “Tractor Titan”, Mr. L.D. Mittal, Chairman, Sonalika ITL is a man of many hues. Mr. Mittal founded Sonalika Group in 1969, and since then he has grown this company into a multinational corporation, India’s third-largest tractor manufacturer. A believer of the mantra, “growth through quality & innovation”, his focus on research and development has enabled the group to develop products for consumers that offer great value for money.
A gold medalist from Punjab University, with dual postgraduate degrees in English and Urdu, Mr. L.D. Mittal’s passion and dedication has been the driving force in the success of the company. Sonalika ITL manufactures tractors, engines, auto components, and machinery and multi-utility vehicles in India and is now present in over 20 European countries. Exhibiting inspiring innovativeness and entrepreneurial skills, Mr. Mittal applied the latest international technologies for designing a world class tractors which adapted to the needs of the Indian and foreign farmers.
His endeavors, business acumen and philanthropy have been recognized by the corporate arena and the government through industry-level representations and awards. Mr. L.D. Mittal has received several honors including the prestigious ‘Pride of the Nation’, Udhyog Ratna, Ernst & Young Entrepreneur of the Year, 2006 award. Apart from these, the Unnat Bharat Seva Shri Puruskar for outstanding services in agriculture and the Agriculture leadership award for his outstanding entrepreneurial achievements in the field of agriculture, are also few of the many feats to his credit. Mr. L D Mittal was previously the Honorary Consulate General of the Embassy of Macedonia, the President of Indian Tractor Manufacturers’ Association, Co– Chairman of ICCI Expert Committee on Agriculture, Member of National Council, CII, Member of Development Council for Automobile & Allied Industries, Government of India, Member of CII National Committee on World Trade Organization and member of Managing Committee of Bharati Vidyapeeth University. Mr. Mittal also features on the FORBES annual ranking of the world’s richest people. He holds 52nd position.
On the personal front, he is a deeply spiritual man. He is a rare combination of poetic and entrepreneurial talent. He often recites a famous verse of the great Urdu poet, Majrooh Sultanpuri, “Mein Akela Hi Chala Tha Janebe Manzil Magar- Humsafar Milte Gaye Aur Karwan Banta Gaya” (I had started all alone towards the destination – people joined me on the way to make it a big caravan).
A versatile speaker of international acclaim, Mr. Mittal has been frequently invited to speak in and chair many national & international forums including Agro tech, Chandigarh and INDIA DAY in SIMA Fair in France to disseminate his views on industry and economy.
Mr. A.S. Mittal, Vice Chairman of Sonalika ITL, the country’s pioneering manufacturers of tractors and farm equipment. With a vast experience spanning over 40 years, Mr. A.S. Mittal has steadily built ITL enterprise into becoming the world’s 3rd largest tractor manufacturer, one of the largest exporters of tractors in the domestic market.
Mr. A.S. Mittal had played a pioneering role in farm mechanization and agricultural productivity in the country and, through his untiring efforts revolutionized farming practices through innovative and cost effective farm mechanization, which had resulted in the enhancement of farm productivity and incomes.
Through his vision and leadership, Mr. A.S. Mittal actively pursued to enter into newer markets. Mr. A.S. Mittal has institutionalized the core values of integrity and ethics, maintaining long-term relationships with customers and all stakeholders, and ensuring that Sonalika Group companies reputation as a manufacturer of quality products and customer satisfaction remained sacrosanct.
A staunch believer of quality and efficiency, he focuses to build tractors with sophisticated features without compromising on the global standards of maintaining emission norms. Today, due to his efforts, ITL’s range of tractors are fuel efficient that are built on core values of efficiency and reliability.
His achievements, in the sphere of industry and commerce, and his contribution to farm mechanization won him several awards including the prestigious ‘Udyog Rattan’ by the Government of India.
“Efforts are important, success isn’t as success is the sum of small efforts, repeated day in and day out.” is the governing belief of Mr. Deepak Mittal, Managing Director of Sonalika ITL, India’s third-largest indigenous tractor manufacturer.
An ardent economist, philanthropist and a self-motivated entrepreneur, Mr. Mittal believes in the adage of ‘Think Big’ and it is his conviction, despite the many challenges, that has taken this spirit ahead in India and in over 100 countries where Sonalika ITL now exports to.
He manufactured the first tractor in 1996, which was sold to a customer in Madhya Pradesh who is still using the same Sonalika Tractor. Mr. Mittal values and appreciates customers and their loyalty and thus, focusses specifically on technology and R&D in the tractor segment. The motto he follows is – People First. Safety First.
Under his guidance, Sonalika ITL has successfully introduced new breakthrough services and products in the market, selling more than 10,000 tractors annually on an from the first export order in 2010 for cameroon, today Sonalika tractors are sold in 100 countries including 20 european countries company internationally. Mr. Mittal has turned the wheel of success of Sonalika ITL to a full circle. Today, Sonalika ITL is exporting Indian technologies to European countries.
Mr. Mittal initiated the CSR initiatives by the company and hence, Sonalika Charitable Trust was founded. The initiative emphasizes intensely on a strategy known as LIFE (Living in Family Environment) to provide permanent residential care to orphaned and abandoned children. In 2004, he formed the Clean & Green Association which organizes cleanliness and plantation drives in different parts of Hoshiarpur city.
An avid trekker; the destress mantra of Mr. Mittal is getting back to the nature. He practices yoga and meditation and has a spiritual bent of mind.
Mr. Raman Mittal, Executive Director of Sonalika ITL is the third generation business scion. He has studied Mechanical Engineering (B.Tech) and Management (MBA). Under his guidance as a leader of the domestic tractor business the company stands at number 3 position in the tractor manufacturing segment in India today. He drives the India business with a focus on product quality, services, technology enablement, research & development and strategic marketing initiatives.
Mr. Raman started his journey with the plant operations of Sonalika group at the Hoshiarpur plant in 2004. His stint at the production plant helped define new standards in efficiency and quality by reaching 250 tractors manufacturing per day from base of 150. Few key achievements of Sonalika under his leadership are:
Establishment of state of the art integrated tractor manufacturing plant plant in Hoshiarpur, with a production capacity of approximately 2 lakh tractors annually. Working with the R&D team to develop GardenTrac Series establishing Sonalika as pioneers in India in the segment. Instilling digital culture into the on-going business system of the organisation.
He has a vision to make tractors with highest level of quality standards and in the wake of the same dream he is leading the company to develop a range of next generation of tractors across categories and believes that quality will be the key differentiator for these.
Human Resource Development is another crucial area that remains a focus for Mr. Raman. He believes that establishing a culture of ownership is key to true leadership across all business functions. His constant efforts are to strengthen people, process and product for a holistic growth of company towards becoming a leading farming technology brand in India.
Mr. Sushant Sagar Mittal is a graduate in International Business from London. He joined his family business of tractors in 2011 and looks after the company’s International Business/ Exports portfolio, with focus on strategy and new business & product development.
Mr. Mittal’s has positioned Sonalika ITL as one of the few companies that export Indian tractors internationally, with a strong presence in more than 100 countries around the globe. Mr. Mittal’s forte has been to understand the agricultural complexities of different regions and then launching customized products & services as per their respective requirements and local farming practices. The customization of products backed with unmatched aftersales services has helped Sonalika ITL not only to enter but lead the markets internationally.
With a vision to be amongst top three players of tractor manufacturers globally, Mr. Mittal plans to foray into newer geographies and set up assembly lines in Algeria and Brazil.
A key element of ITL’s growth is its strong commitment to the global marketplace. We constantly align our production platform in response to customer demand. As a result the company is making its presence felt in more than 100 countries across all continents and its international opportunities and pursuits are growing. The global recognition of ITL’s growth has been highlighted by strategic investment into the Group by leading international brands like Yanmar of Japan and Private Equity Partner, Black Stone of Singapore. Through world class integrated manufacturing facility, a well-equipped research and development center, a robust dealership network, consistency in our quality of products and services and our customer centric approach, we are aiming to become a well-respected global player.
Modest beginning as farm equipment manufacturer
Entered into tractor manufacturing. The first Sonalika Tractor was handmade and assembled at Sonalika Agro Industries
Sold its first tractor. Manufacturing plant started in Hoshiarpur, Punjab
JV with Renault Agriculture of France and Class tractors of Germany
Started in-house manufacturing of tractor engines
Establishment of International Cars and Motors Ltd.
Became the 4th largest tractor manufacturer of India. Tied up with Yanmar of Japan. First compact tractor Baagban launched
Rx series tractor launched
Marketing of Worldtrac tractors started. Developed Diesel saver unit. Generator set and crane manufacturing started
Launched GardenTrac and 60 Rx MM Super tractors
Increased penetration in international markets. Entered 60 countries
New ultra-modern plant for manufacturing rotavators and combined engine inaugurated. Launched AC tractors
Becomes 3rd largest tractor manufacturer of India, Launched Worldtrac 110 and Worldtrac 60 tractors, increased its presence to 75 countries. Financial agreement with L&T and PNB for tractor loans
Launch of HDM (Heavy Duty Mileage) series of tractors. Global presence increased to 80 countries
Production in State-of-the-art integrated manufacturing unit to commence
Sonalika has been into philanthropic activities much before the government made it mandatory for organizations to plough back 2% of their net profit towards upliftment of society. Always burning with a desire to make a proactive change in the society and environment they have taken several initiatives over the years in Hoshiarpur to improve the lives of people through various initiatives.
Under the ardent leadership of Mr. Deepak Mittal whose philanthropic interest has led to initiation of CSR activities, Sonalika ITL, over the last 14 years have been working pro-actively in Hoshiarpur. Amongst their many ventures, is the ‘Clean and Green’ project where they have adopted 30 colonies in the city and have launched garbage cleaning activity and maintenance of the green environment around. The program is done through engaging the community who enthusiastically participate in running it on ground with Sonalika ITL. Today, this thought is well aligned with Prime Minister’s vision of Swatch Bharat Abhiyan. Armed with an ISO certification for one of the adopted colonies, and going at the current rate, they have added 2 more colonies to the existing list this year. Today Hoshiarpur is among the cleanest city of Punjab.
Another interesting initiative they have started is planting a tree in one family’s name and having their names painted on it. The tress are planted in parks which are in front of their houses which inevitably attracts the interest of housemates so that they start taking care of it. This too has got an active participation from the residents and has become a huge success. The tree plantation drive has created an awareness among the local population to keep their environment clean and green.
Sonalika Group not only produces world class tractors and farm equipments, it is also committed to promote best environment protection practices as part of Corporate Social Responsibility (CSR). In 2004, the Group took lead in inviting leading industrialists of Hoshiarpur and formed the Clean & Green Association (CGA). Throughout the year, CGA organises cleanliness and plantation drives in different parts of Hoshiarpur city "The main purpose of organising these drives is to create awareness among residents about the benefits of clean and green environ," says Mr. A.S. Mittal, Vice Chairman of the Sonalika Group.