Celebrating this indomitable spirit of ‘Jeetne ka Dum’, India’s No. 1 tractor export brand Sonalika Tractors has created a new world record by etching the largest inscription of the Hindi word ‘DUM’ into an agricultural field. Measuring 125 feet in height and 272 feet in width, the monumental inscription spans an impressive 34,000 square feet in Sikandrabad, Bulandshahr, Uttar Pradesh.
More than a remarkable feat of scale, this achievement brings a familiar word to life in an extraordinary way. Created on the very soil where farmers demonstrate their determination every day, it is a tribute to their courage, ambition and never-give-up attitude.
For a farmer, ‘DUM’ is not just a word. It is the confidence to sow a seed and believe in the harvest, the resilience to face uncertain conditions and the determination to make every season count. Sonalika tractors wanted to celebrate this spirit in a way that could be seen and felt on a truly remarkable scale. The result was the giant inscription of ‘DUM’ - a powerful expression of the belief that drives farmers to keep striving for more. The record also reflects Sonalika’s own journey of constantly challenging boundaries. For over 30 years, the brand has drawn inspiration from farmers, developing tractors designed to meet their evolving needs and help them take on demanding agricultural tasks. With this achievement, Jeetne Ka DUM becomes more than a brand philosophy. It becomes a celebration of the shared determination of farmers and the people who work to empower them.
Witness the making of a New World Record as our Dumdaar and future ready Sonalika Gold Series tractors create the largest-ever inscription spread across 34,000 sq ft. that brings our spirit of ‘Jeetne Ka DUM’ to life on the very soil where every farmer turns courage into action. Watch the record-breaking moment. Feel the power. Experience the DUM of Sonalika Gold Series!
Creating an inscription of this magnitude demanded tractors capable of delivering power and performance across a vast agricultural field. Sonalika turned to two of its future-ready Gold Series tractors: the Sonalika Gold DI 745 III and Sonalika Gold DI 55 III.
Paired with 10-foot rotavators, the two Dumdaar tractors worked together to create the massive inscription. Their combined capability helped bring this ambitious vision to life, demonstrating the strength and performance that define the Gold Series.
Developed at Sonalika’s integrated tractor manufacturing plant in Hoshiarpur, the Sonalika Gold Series reflects the brand’s focus on innovation, advanced manufacturing and farmer-centric engineering. The facility uses robotics and automation to support high-quality tractor manufacturing.
The Sonalika Gold series features technologies and engineering designed to meet the varied demands of agricultural work, including:
These features represent Sonalika’s continuing effort to bring together advanced engineering and practical farming needs. The world-record feat offered a powerful demonstration of this capability, turning the Sonalika Gold Series’ Dumdaar performance into a symbol of ambition and achievement.
Behind every milestone is a journey of learning, innovation and the courage to aim higher. For Sonalika, more than 30 years of progress have been shaped by a commitment to helping farmers move forward. As India’s No. 1 tractor export brand Sonalika carries Indian engineering to farming communities around the world. From its manufacturing plant in Hoshiarpur to agricultural fields across India, the company continues to draw inspiration from the determination of those who work the land. The world record is a reflection of this shared ambition. Just as farmers continually strive to improve each season, Sonalika continues to explore new possibilities in tractor engineering and performance. At its heart, Jeetne Ka DUM is about surpassing your own limits. It is about looking beyond what has already been achieved and finding the confidence to reach for something greater.
The giant ‘DUM’ inscription is a reminder that extraordinary achievements begin with an unwavering belief in what is possible. For Sonalika, this world record celebrates not only the capability of its Sonalika Gold Series tractors but also the farmers whose determination inspires the brand every day. And that is what makes this achievement meaningful. It brings together the power of technology, the ambition of Indian engineering and the indomitable spirit of the farming community. Because when it comes to pushing boundaries, celebrating progress and winning against your own limits, there is always more to achieve.
Sonalika’s world record of the largest ‘DUM’ inscription celebrates the power of determination, innovation and farmer ambition. Created with the Sonalika Gold DI 745 III and Sonalika Gold DI 55 III, this achievement reflects the Dumdaar performance of the Gold Series and the spirit of farmers who constantly strive for more.
